Who: Dr. BJ Fogg
Where: Stanford University
What: Students will become experts on the psychology of Facebook as it relates to motivation and persuasion.
Why: To help students learn the persuasive capabilities of Facebook and other social network sites.
How: For ten weeks the class focused on persuasion psychology in Facebook. Facebook was examined as a system that can foster attitude and behavior change. Each student selected a topic to lead; to gather the best readings to prepare for a class discussion. The student team directed class for 20 to 25 minutes on their topic. The class used social media outlets to share information they were learning and have the opportunity to receive feedback from outsiders. They had a Facebook group as well as possible blogs and videos on YouTube.
Dr. Fogg and his collegues are Stanford have been studying the intersection of computers and persuasion for nearly 7 years. He has taught previous classes using social media as a focus and given many presentations on this area of research. For an overview of one of his Facebook Classes on You Tube click here.
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